So Me

So Me is a French photographer, director, and creative director who has become one of the most influential figures in the world of fashion and music. Born in Paris in 1978, So Me grew up surrounded by art and culture. His father was a painter and his mother was a fashion designer, so it's no surprise that he developed an early interest in photography.

At the age of 18, So Me began working as an assistant to renowned photographer Jean-Baptiste Mondino. He quickly developed his own style and began shooting for magazines such as Vogue, Elle, and GQ. His work soon caught the attention of major labels such as Sony Music and Universal Music Group, who hired him to shoot album covers for their artists.

In addition to his photography work, So Me has also directed music videos for some of the biggest names in music including Kanye West, Jay-Z, Daft Punk, Pharrell Williams, and Rihanna. He has also directed commercials for brands such as Nike and Adidas.

So Me's work has been featured in numerous exhibitions around the world including at the Centre Pompidou in Paris and at the Museum of Modern Art in New York City. He has also been awarded several prestigious awards including a Cannes Lion Award for Best Music Video Direction (for Kanye West's "Stronger") and a Grammy Award for Best Music Video (for Jay-Z's "On To The Next One").

So Me continues to be one of the most sought-after photographers in the industry today. His unique vision and creative eye have made him one of the most influential figures in fashion and music photography today.