Victoria's Secret's 'Perfect Body' Campaign Sparks Outrage

Lingerie Brand Victoria's Secret's "Perfect Body" campaign is facing harsh criticism in the UK and on social media as well. The campaign features Behati Prinsloo, Lily Aldridge and Jasmine Tookes donning push up bras while flaunting their supertoned supermodel bodies with with "The Perfect Body" written across the photo. The word body is in quotation marks. It promotes the notion that the un-attainable figures of the supermodels is the standard of beauty.

While the marketing team of Victorias Secret might have believed they were doing a great job critics have found it anything but "perfect." Three young female students from the United Kingdom are asking that the lingerie brand apologize for their new bra campaign entitled "The Perfect Body" which they say sends the wrong message to women. Frances Black along with her friends Gabriella Kountourides, and Laura Ferris started the petition on change.org after they were outraged by what they saw.

"We would like Victoria’s Secret to apologise and take responsibility for the unhealthy and damaging message that their ‘Perfect Body’ campaign is sending out about women’s bodies and how they should be judged. We would like Victoria’s Secret to change the wording on their advertisements for their bra range Body, to something that does not promote unhealthy and unrealistic standards of beauty, as well as pledge to not use such harmful marketing in the future.Tweet #iamperfect to @VictoriasSecret to help spread the message!"

The campaign has gone viral and so far has raised more than 4,000 signatures.