U.S. multi-brand luxury retailer Neiman Marcus has unveiled its fall 2024 campaign to mark the 30th anniversary of The Art of Fashion.
The Art of Fashion was started in 1994 to pay homage to cinematic storytelling with an annual portfolio that captured the best of the season's collections in partnership with legendary photographers including Richard Avedon, Helmut Newton, and Lillian Bassman, among others.
The tradition exemplifies Neiman Marcus' distinct position in the luxury landscape and blends the creative excellence of sought-after fashion designers with the fine art of photography.
For the 30th Anniversary, Neiman Marcus tapped trailblazing photographer Tyler Mitchell for a campaign that stars award-winning actors, Ayo Edebiri and Colman Domingo, journalist Amy Fine Collins, model and content creator Alex Consani, model Roberto Sipos, as well as longtime client Alexis Stiles. Following in the footsteps of past collaborators like Richard Avedon and Helmut Newton, Mitchell captured the magic of silent film that adds another chapter of exceptional image-making to this legacy.
'Neiman Marcus has an indisputable history of collaborating with the greatest creative talents and we are thrilled that Tyler Mitchell has joined us this season to mark the next phase of The Art of Fashion. An homage to the personal style of our clients, the campaign celebrates cinematic world-making articulated through our curated product assortment,' Nabil Aliffi, Chief Brand Officer, Neiman Marcus said in a press release.
The Neiman Markus 30th Anniversary campaign of The Art of Fashion will be presented across all facets of its integrated retail model including in-store, online, and through remote selling. A highly engaging multi-brand experience will be offered through a series of styling events across various stores so that customers can discover exclusive collections, world-class service, and one-of-a-kind experiences this season.
Check out the campaign images here.
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