Swedish fashion giant H&M has released its first ever kidswear collection in collaboration with Pantone.
Designed for children aged 2 to 14, it comprises of a curated palette of soft pastels and updated neutrals such as matching sets, t-shirts, t-shirts, tracksuits, joggers and a pleated skirt alongside accessories featuring Pantone logos.
'Color can truly impact our mood and influence our behavior. The choices for this collection were deliberate, bringing warmth, youth and timelessness. And by being soft and muted, they provide a nice contrast to the casual pieces, lifting them to elevated essentials,' Sofia Lofstedt, Head of Kidswear Design and Creative at H&M said in a press release
'We are so excited to work with H&M on their newest color palette for their kids collection. The chosen colors reflect the importance of grounding and neutral tones that can be easily paired with different colors and styles which is essential for any wardrobe. We look forward to seeing these styles and different color combinations come to life,' Laurie Pressman, Vice President of Pantone Color Institute added.
Priced between Priced between 6.99 USD and 49.99 USD, the H&M x Pantone Kidswear collection will be available in store and online at hm.com from 25 July.
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