Swedish fashion giant H&M and Reebok has collaborated on a new Kidswear collection of reimagined Sportswear.
Inspired by iconic 1980s and 1990s campus sports and Reebok pieces, the collection comprises of jackets, matching sets, hoodies, t-shirts and skirts. All of the pieces aee characterised by boxy silhouettes, sport jersey necks, piping and vertical stripes in a collegiate colour palette of reds, sky blue, pink, light brown and pine green. The collection also features an 'Eighteen Ninety-Five' graphic print to honor the Reebok's legacy in sports.
'Taking design cues from the Reebok archives, there are many thoughtful details in this collaboration. Like v-necks and preppy polo collars inspired by sport jerseys, elastic logo waistbands and retro-style text logos. We also played around with the iconic Reebok vector shapes to create a windbreaker and matching joggers,' said Sofia Lofstedt, Head of Kidswear Design & Creative at H&M.
The Reebok x H&M kidswear collection is available now in store and online at hm.com.
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