American Fashion Lifestyle brand Calvin Klein has tapped Greta Lee as the face of its Fall 2024 Underwear collection.
The Emmy-nominated Korean-American actress who makes her debut for the brand was lensed by Mert Alas on Vancouver's streets styled in the latest underwear and other Calvin Klein staples as she moves confidently through her day.
Lee established herself as a rising talent in the film world with her remarkable portrayal in the lead role in 'Past Lives,' a touching movie that follows the reunion of two childhood friends from different backgrounds in New York.
'Being a part of this campaign means a lot to me because I was able to truly show up as myself and lean in to a side of myself that I've never shown before. Working with Mert and the Calvin Klein team, and dressed almost exclusively in underwear, I tapped into this sense of confidence, empowerment and gratitude for my life, my family and my body. It was a radical and emotional experience for me, and I'm so proud of it,' Lee said in a statement.
Calvin Klein's Fall 2024 underwear collection draws inspiration from the vibrant energy of autumn in the urban landscape, and offers a fresh perspective on it's iconic and classic styles by with revitalizing them with modern details and styling. The brands' Modern Cotton Air style comes with a lightweight modal blend and mesh lining for airy support, whereas Modern Cotton Lace combines detailed designs with flexible stretch for comfort. The latest Tonal Logo styles harmonizes sophistication and ease, presented in fresh seasonal shades, while Sheer Marquisette's lace pattern stands out when paired with relaxed denim and poplin shorts.
Check out the electrifying campaign images here.
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