Calvin Klein Fragrances unveils new CK One Fragrance with Stellar Campaign by Alasdair McLellan

Calvin Klein has launched a new fragrance in its CK One fragrance portfolio.

Titled 'CK One Essence', it pays homage to the original iconic CK One that was introduced 30 years ago and celebrates its cultural legacy. The bold new fragrance offers an intensified, premium take on the original spirit of CK One and its olfactive DNA.

Master Perfumer Alberto Morillas - the perfumer behind the iconic original CK One fragrance was called upon to formulate the new iteration. The original juice's defiant notes have been modernized to create a new olfactory symbol of timeless unity while the concentration of the original eau de toilette has been doubly amplified for long-lasting, powerful freshness.

Fresh and versatile, the fragrance opens with bergamot and blood orange for an energizing vibe. A selection of high and organic teas at the heart invigorates the senses, while sandalwood and musk at the base the base adds warmth and richness. The fragrance is housed in the simplicity of the original CK One screw-top flask that has been reimagined with premium, environmentally-preferred finishes.


To mark the debut of the new fragrance Calvin Klein tapped visionary creative Alasdair McLellan for a campaign featuring Abby Champion, Blesnya Minher, Cedric Sanvee, Cheikh Dia, Finley Prentice, Kit Butler, Mathilda Gvarliani, Noor Mutsaers, Troy Untalan, and Yenni Schwan. The all star cast channel the brand's signature black-and-white portraiture while highlighting the sensuality, togetherness and unity intrinsic to the heritage of CK One.

CK One is a cultural phenomenon that became a sensation due to its innovative approach to gender-neutral scent. Created by Calvin Klein in 1994, it was the world's first gender inclusive fragrance that captured the zeitgeist with a bold, defiant, anti-perfume scent that channeled music, fashion and pop culture in a bottle.

The Calvin Klein 'CK One Essence' is available now in 50ml, 100ml, and 200ml bottles. Check out the vibrant campaign images here.

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