Balenciaga launches a 'Hello Kitty' bag

Spanish luxury fashion house Balenciaga has launched a 'Hello Kitty' bag.

First introduced during the brands' spring/summer 2020 runway show in pink, white and black, it had gained a lot of attention. The famous red-bow wearing cat designed by Yuko Shimizu in 1974 who is one of the world's most beloved characters gets a makeover. Today, Hello Kitty products are protected as a trademark, which is sold under license, and are exemplary of the Japanese kawaii culture with its aesthetic concept of innocence and childishness.

An interpretation of the "Ville" bag, the tote is adorned with the face of Hello Kitty and a red bow. The piece also features 'whiskers' made from the shoelaces from the label's iconic Triple-S shoe.

In addition to the bag, the Balenciaga x Hello Kitty collection includes a phone holder, a Camera Bag, as well as Top Handle bags in XXS, small and medium sizes.

The "Hello Kitty" bag by Balenciaga, will be available in selected stores from January 14, 2020 in selected stores, and from January 27th in stores worldwide and online.

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