Rosie Huntington-Whiteley's beauty brand Rose Inc and UK-based swimwear label Hunza G have teamed up for an exclusive Swimwear collection.
Titled 'Rose Inc x Hunza G' the limited-edition nine-piece swimwear collection was inspired by the color palette of the Rose Inc Solar Collection. Comprising of nine minimalist pieces, the collection features a bikini, a one-shoulder swimsuit and a one-piece created in shades of cream, pink and red. Rosie worked closely with Hunza G's creative director Georgina Huddart to design limited edition suits that come in a unique one-size model that comfortably fits sizes 6 to 16.
Hunza G has been around since the 80s and has an ever-growing roster of celebrity fans such as Rihanna, Jessica Alba, and Hailey Bieber. Huntington-Whiteley came across the brand back in 2018 and was impressed by its swimwear made from signature seersucker fabric that in 2019 she posted photos of herself wearing the London-based brand's iconic Domino Blush while on holiday.
'To me, the most successful partnerships are those that are authentic and true to your personal style. Having first discovered Hunza G back in 2018, I admire their approach to design and was excited to co-create this collection in collaboration with Rose Inc. When you find a swimwear brand that you trust the fit and fabric of, you feel loyal to it; and that's how I feel when I wear Hunza swimwear, the best version of myself! How's that for a glowing endorsement?,' Rosie said in a statement on the collaboration.
The launch of the swimwear collection coincides with the launch of the Rose Inc Summer '23 collection, including the Solar Power Luminous SPF 30 Serum and the new Lip Cream Weightless Matte Color collection. A campaign shot in Ibiza, with makeup artist Bea Sweet has also been released.
Priced between 205 to 225 USD, the 'Rose Inc x Hunza G' is available to shop now on Hunza G and Net-a-Porter. Meanwhile check out the sultry campaign images here.
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