American lifestyle brand Ralph Lauren has been named as the new official outfitter of the Australian Open.
The announcement which was made today kicks off a global and long-term partnership that will see Lauren outfit all on-court officials, including the AO ballkids and chair umpires, in a specially-designed collection of apparel and accessories.
The new uniforms comprising of Polo shirt, short, skort and cap are inspired by the fresh energy and playful spirit of the tournament. They are also sustainable as the fabric is made from yarn derived from recycled plastic bottles. The fabric will also have functional performance features like stretch, moisture-wicking properties, UV protection and construction for active play.
'We are delighted to welcome Ralph Lauren to the Australian Open family and proud to partner with this prestigious global brand who have a role in some of the world's biggest sporting events. The Ralph Lauren style and sophistication will bring a fresh new look to the Australian Open and the uniform designs reflect the contemporary, playful and premium AO brand. Our shared commitment to excellence, innovation and creativity, along with a deep connection to history and tradition, form the base of this exciting new long-term partnership,' Australian Open Tournament Director Craig Tiley said in a statement.
'For over 50 years, the Polo brand has embodied a spirit of sporty elegance and we are thrilled to partner with the Australian Open, adding this iconic event to Ralph Lauren's incredible portfolio of sports partnerships. The Australian Open is well known for its energy and personality and is a natural alignment for our brand as we continue our commitment to the world of sports and reaching consumers through their areas of passion,' Ralph Lauren Chief Innovation and Branding Officer and Vice Chairman of the Board, David Lauren said.
This is the third Grand Slam tournament for Ralph Lauren who has outfitted the US Open since 2005 and wimbledon since 2006. Other prestigious sporting partnerships for the brand include the US Olympic and Paralympic teams, the PGA of America and the PGA Championship, the US Ryder Cup Team, the US Open Golf Championship and American Junior Golf Association.
The new partnership between the Australian Open and Ralph Lauren Corporation will start at Australian Open 2021.
Follow Fashion Model Directory on Linked In, Instagram, Pinterest, Facebook, and Twitter !