Hamburg based luxury Maison Montblanc has appointed Giorgio Sarne as its new CEO, effective November 15, 2024.
A graduate of both Bocconi University in Milan, and Hautes Etudes Commerciales (HEC) Paris, Sarne, has over 20 years of senior management experience within the luxury industry. The luxury veteran has held global roles in various Maisons such as Veuve Clicquot and TAG Heuer. Since 2013 he was closely associated with the Tapestry Group, where he held progressive senior leadership positions both in North America and Asia. During the last four years he served as Brand President & CEO at footwear brand Stuart Weitzman New York.
'I am delighted to welcome Giorgio to the Group as CEO of Montblanc. His strong expertise in building soft and hard luxury Brands comes at a pivotal moment as the Maison celebrates the 100th anniversary of the iconic Meisterstuck. Under Giorgio's stewardship, Montblanc will continue to share its 118 year-old story and rich legacy of writing culture, leather craftsmanship and watchmaking in fresh and unexpected ways,' Philippe Fortunato, CEO of Fashion & Accessories Maisons said in a press release.
'I am deeply honored and excited to step into the role of CEO at Montblanc, a Maison renowned for its excellence in craftsmanship and innovation. I look forward to working closely with the talented teams at Montblanc to further nourish and celebrate the Culture of Writing globally,' Sarne commented on his appointment.
Sarne succeeds Nicolas Baretzki, who left Montblanc in September 2023 after a 7 year tenure and joined LVMH owned Christian Dior, as deputy managing director in charge of commercial activities.
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