Finnish design house Marimekko has once again reunited with Japanese global apparel retailer UNIQLO on a new limited-edition women's and girls' collection.
Titled 'Marimekko x Uniqlo' the collection is inspired by Nordic nature and comprises of 15 styles (9 for women and 6 for kids) combining Marimekko's art of printmaking with Uniqlo's LifeWear of simple and high-quality everyday clothing.
There are soft fleece outfits and functional Heattech as well as bags and socks in color palette of pearl grays, muted gold and black. Each of the looks feature Marimekko's well known prints: Kivet (stones), Kissapollo (tawny owl), Seireeni (siren) by Maija Isola and Hattara (wisp) by Pentti Rinta .
'We are excited to reunite with UNIQLO for this new limited-edition collaboration collection that brings together Marimekko's art of printmaking with Uniqlo's commitment to create high-quality clothing that is functional and democratic for everyone's daily lifestyle. Limited-edition brand collaborations with wide global reach increase Marimekko's international brand awareness and this way support our growth strategy, especially in international markets. We believe that this collaboration is a great opportunity to introduce Marimekko to large new audiences around the world - and to offer customers something fun and surprising,' Sanna-Kaisa Niikko, Chief Marketing Officer of Marimekko said in a press release.
'We are excited to continue collaborating with UNIQLO and introduce the New Year 2024 UNIQLO x Marimekko limited-edition collection. We believe in togetherness and enriching collaborations. Every one of our collaborations is unique and combines Marimekko's design DNA with the collaborator's DNA and core expertise. We aim always to bring something new and surprising for our existing and new customers,' said Marimekko Creative Director, Rebekka Bay.
'We are delighted to collaborate with Marimekko once again. The latest line combines UNIQLO's signature simplicity with Marimekko's beautiful prints inspired by Nordic nature and wildlife. The collection is designed to be enjoyed with family and friends and is perfect for staying warm. I hope everyone can enjoy this special collection available for a limited time only,' added Yukihiro Katsuta, Head of Research & Development, UNIQLO.
Priced between 8 Euros and 35 Euros, the Marimekko x Uniqlo 2024 New Year limited-edition collection will be available in UNIQLO stores and at uniqlo.com in all markets from 1 January 2024 onwards.
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