L'Oreal USA Acquires Carol's Daughter

Following on the news of Estee Lauder's Acquisition of Le Labo, L’Oréal USA announced on Monday the signing of a definitive agreement to acquire beauty company Carol’s Daughter. Created by Lisa Price in 1993, the brand caters to a diverse, rapidly growing market and has established a loyal consumer following across the country.

This acquisition further enhances L’Oréal USA’s roster of American brands which includes Maybelline NY, Kiehl’s, Essie, Urban Decay, Clarisonic and NYX. L’Oreal USA is hoping that Carol’s Daughter will help them reach the growing multi-cultural market.

"Carol’s Daughter possesses an expertise in the multi-cultural consumer segment, a rapidly expanding market that represents an important growth opportunity in the beauty industry,” said Frédéric Rozé, President and CEO of L’Oréal USA. “This acquisition will enable L’Oreal USA to build a new dedicated multi-cultural beauty division as part of our Consumer Products business, and strengthen the company’s position in this dynamic market.”

The acquisition comes at a good time for Carol's Daughter. In May, the brand announced the closing of five store locations as part of a bankruptcy reorganization. Many at the time questioned the financial health of the company.

L'Oreal hasn't released details on how much the acquisition is priced at. Carol's Daughter, will remain in its New York headquarters, under the brand’s current leadership team.