AZ Factory has opened an exclusive pop-up store in Paris to coincide with the upcoming French menswear and couture seasons.
Located at 16 Rue de Minimes in the central district of Marais, the 320-square-meter space will present the collections of its first three Amigos - former LVMH Prize winner Thebe Magugu, Ester Manas as well as Cyril Bourez.
The pop-up also aims to be a joyful mix & match of fun, fashion and friends and will feature talented creatives from the worlds of homeware, fragrance, music. French-American photographer, filmmaker and stylist Maripol will have an exhibition titled 'Iconic Polaroids', while Art director, photographer, and stylist Benoit Bethume will launch his fanzine 'The Shy Guy'.
The move marks a new turning point for the house of the late Alber Elbaz. 'In 2022, AZ Factory turned a new leaf: from traditional fashion label to experimental laboratory of collaboration, we now partner with and support independent creative whose values align with Alber's original vision of smart fashion that cares,' said the house in a press release.
The AZ Factory pop-up is open now till July 8.
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