Mira Shape: The Road to Art Basel Miami 2024

Art Basel Miami Beach is a vibrant fusion of fashion and art, set against the stunning backdrop of turquoise waters and swaying palms. In December 2024, Russian model Mira Shape graced the event, supporting various designers and exemplifying how the fashion industry fosters global opportunities for emerging talents.

'When you walk the runway among such renowned names, you're not just modeling clothes - you're representing your country and culture,' Mira reflects, marking her participation in shows at Art Basel as a significant milestone in her career.

Mira Shape is more than a name; it's a philosophy. 'Mira' symbolizes her desire to bring beauty and harmony to the world, while 'Shape' emphasizes her connection to fashion's focus on silhouettes and structure. This intentional branding reflects her strategic career approach. From the start, she viewed herself not just as a model but as a burgeoning brand. 'In today's world, having a distinct identity is essential,' she explains.

Mira's journey to international recognition began with collaborations with regional designers, particularly those focused on ethnic collections, where fashion conveys deeper cultural narratives. A pivotal moment came at Volga Fashion Week, a launchpad for many regional talents. There, she honed her runway skills and established connections within the global fashion community. Her rapid ascent, fueled by determination, led her from local commercial shoots to the prestigious runways of Art Basel in just a few years.

Art Basel Miami 2024

The December edition of Art Basel is not merely a contemporary art fair; it's a cultural phenomenon where art intersects with fashion, music, and design. In 2024, the event showcased exhibitions from 283 galleries, captivating the global fashion community.

Mira presented collections from several designers, including Diyanni Surf, Bad Pink, and Isabel Original. A highlight was her collaboration with avant-garde designer Mister Triple X, whose work blurs the lines between fashion and art. 'Walking during Art Basel is a unique experience; it's part of something bigger than fashion,' she shares.

The Role of Social Media in Building a Career

Today's modeling industry is intrinsically linked to social media, and Mira Shape exemplifies this connection. According to her, the key to success lies in balancing professional content with personal storytelling. 'People want to see behind-the-scenes moments, the preparation, and the daily grind. This creates a deeper connection with your audience,' she explains.

Through Instagram, Mira has received numerous collaboration offers, including an invitation to support designers at one of Art Basel's non-commercial shows. 'Instagram is now your portfolio, accessible to the world. Treat it as seriously as any professional shoot. These projects are invaluable for mutual support in the industry,' she adds.

Advice for Aspiring Models

Mira candidly offers practical advice for girls dreaming of a similar path and emphasizes treating social media as a professional tool rather than mere entertainment. 'Fashion may look glamorous, but it requires hard work and self-discipline. Start building your portfolio now, even with beginner photographers. Don't wait to be discovered-take initiative and reach out to local designers and photographers. Don't believe a successful career starts only after moving to a capital or abroad. Begin right where you are; opportunities will arise,' she says.

The Future

Mira Shape's appearance at Art Basel was a major chapter, but not the final one. Her near-term plans include collaborations with several European designers and launching her own clothing line. Notably, she has partnered with BetterMe Store, known for its sportswear and casual fashion, featured in Vogue Italy, Cosmopolitan Spain, and Elle Netherlands. As part of the collaboration, Mira creates content for her YouTube channel, showcasing the brand's collections, which are already popular among influencers. 'This is the kind of partnership I'm drawn to where you're not just a model, but a content creator and a true brand ambassador,' she notes.

'A modern model is more than just a face; they are multifunctional professionals. I view my brand as a harmonious blend of beauty and functionality,' Mira concludes, contemplating her evolution.


Written by: Liz Trudov

Photographer: Harlan Cone

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