Zoe Kravitz has been tapped by YSL as its new US 'beauty muse.'
The daughter of rocker Lenny Kravitz and actress Lisa Bonet she will join the ranks of Cara Delevingne and Edie Campbell. Her role includes working on social media campaigns for YSL Beauty across her own social media channels as well as the brand's official accounts to share her favorite makeup tips, best tips.
Kravitz will also feature in a new video project called 'Before the Light' which will be presented before a performance by her band, Lolawolf that will showcase how musicians around the world use makeup as an art form.
'YSL has always been one of my favorite brands. Their ability to combine the chicest of style with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake, but everything is bold, strong, and unafraid,' Kravitz said in an official statement.
'Zoe is not afraid to stand up for what she believes we love her confidence and authenticity as much as we admire her kindness, humility and deep respect for individuality. In addition to her incredible talent as an artist, Zoe's inner and outer beauty truly represents today's modern woman. As a YSL Beauty muse, Zoe represents the brand's vision of beauty, appealing to women of all ethnicities to become empowered through style and beauty,' L'Oreal International Designer Collections Division's president Alexandre Choueiri said in a statement.
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