Zayn Malik is designing a capsule collection for Versace's diffusion line Versus Versace.
The former One Directioner will assume the role of creative director for the collection entitled Zayn x Versus. After making an appearance on the front row at the Versus Versace Spring/Summer 2017 show, Zayn revealed his love of fashion during a conversation with Donatella Versace.
'Versus is everything that the Versace line is not. It is loud, it is rebellious - I don't want shoppers buying both from Versus and Versace. The houses have different souls...I wanted Zayn because he can help me talk to his followers. I want to listen to their language. I want to learn more about them, what they think and what they like. They are a new generation that without working with someone like Zayn, I will never reach,' Donatella told the New York Times of her reasons for choosing Zayn and the distinction between the two brands.
'I think Versus has always been a very cool brand. It's a great brand for me and for people in my generation. I've always wanted to design clothes, and there's no brand I'd rather design for than Versus. The bonus is that I get to collaborate with Donatella, whom I love and admire. I know we'll create something amazing,' Malik said of the collaboration.
In addition to designing Malik will front the brand's next two advertising campaigns. The collection will include men's and womenswear and is due to be released next May in stores and online.
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