Tommy Hilfiger celebrates New Era of Womenswear with Jisoo as Face of its Spring 2025 Campaign

American clothing brand Tommy Hilfiger has unveiled its Spring 2025 Womenswear collection with a campaign starring Jisoo.

The South Korean singer and actress sports looks from both the Spring 2025 collection and Sofia for Tommy collection such as Breton stripes across a classic Henley top and flared mini-skirt, gold buttons on a cropped navy blazer. She is joined by Sofia Richie Grainge who returns for her third Tommy Hilfiger campaign since becoming its Brand Ambassador for Fall 2024 and headlining Lunar New Year the same year.

Tommy Hilfiger's Spring 2025 Womenswear collection is an elevated expression of style with softly tailored prep classics and fluid silhouettes that are timeless and confident with a refined twist for today's woman.

'My style is always evolving, and working with Tommy Hilfiger has been a defining part of that journey. This collection blends American heritage with refined simplicity, and makes me feel comfortable, empowered and completely myself. I love how each piece fits into my everyday life, allowing me to express who I am in any moment. It's been a joy to bring that spirit to this campaign,' JISOO said in a press release.


'I have always been inspired by the women redefining culture, and JISOO is the perfect embodiment of this movement. She is a modern entertainment icon who radiates confidence, positivity, and effortless charisma. JISOO brings fresh, global perspective to our Americana style, making her the ultimate Tommy woman for today,' said Tommy Hilfiger added.

Tommy Hilfiger's Spring 2025 collection is available now on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners throughout the season. Check out the vibrant campaign images here.

Follow Fashion Model Directory on Linked In, Facebook, Twitter, and Pinterest, !