American luxury jeweler Tiffany & Co. has unveiled a new global campaign for its Tiffany T and Tiffany HardWear collections.
Entitled 'This Is Tiffany' the campaign features its ambassadors: actress, Gal Gadot, actress, singer, and model Zoe Kravitz, and Jimin of South Korean boy band BTS. A celebration of individuality, joy and optimism, and an unapologetic expression of personal style, it showcases the three ambassadors of the house as their true selves.
Ranging from subtle to subversive, the Tiffany T and Tiffany HardWear collection are defined by hand-polished finishes, sleek silhouettes and striking pave diamonds. United via common threads of fierce elegance and striking sophistication both collections are instantly recognizable and a powerful, unapologetic expression of personal style.
The Tiffany T collection draws inspiration from the House's instantly recognizable logo with each piece celebrating the Tiffany name and paying tribute to its modernity and strength. The Tiffany HardWear collection first debuted in 2017 and is inspired by the energy and architecture of New York City. This year it has been updated with a watch that has a cushion-shaped case with a faceted Sapphire top glass resembling a full-cut diamond and a custom-locking mechanism that directly secures the bracelet with diamond-accents.
'Our 'This Is Tiffany' campaign is an authentic homage to individual style. We may make the jewelry but it's house ambassadors like Zoe, Jimin of BTS and Gal who give meaning to the collections and make our pieces all their own,' said Alexandre Arnault, Executive Vice President, Product & Communication, Tiffany & Co.
The 2023 Tiffany T and Tiffany HardWear collections is available at Tiffany & Co. stores and on tiffany.com. See the stunning campaign images here.
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