Tiffany & Co. Launches new signature fragrance

Tiffany & Co. has launced a new fragrance, its first in a decade and a half.

The New York jewelry designer house partenered with Coty to produce the new line of fragrances for both women and men. Created by world-renowned master perfumer Daniela Andrier of Givaudanis, the new fragrance is a modern homage to 180 years of Tiffany history, from the design of the bottle to its signature ingredient. The glass jar is inspired by the house's most iconic diamond cuts, including the famous 128.54-carat Tiffany Diamond, while the pure geometric lines of the shoulders and cap mirror the Lucida cut diamond engagement ring.

'Beauty and love - which lift us and fill our lives with optimism, strength and joy - are the essence of Tiffany,' said Caroline Naggiar, chief brand officer, Tiffany & Co. 'Our new fragrance inspires this powerful state of mind, much like wearing an exquisite piece of Tiffany jewelry.'

Edgar Huber, chairman of Coty Luxury told WWD that for this fragrance they have a different strategy and approach that focuses on depicting the brand's trademark and heritage. 'It's so much about emotion. It's about New York. It's about an iconic American brand...which is extremely well-known in America, in Asia, but also in parts of Europe. It's synonymous with quality and emotion,' Huber said.

For the advertising campaign, Tiffany collaborated with legendary photographer Steven Meisel, along with four models who represent the diverse spirit of the brand - Vittoria Ceretti, Julia Nobis, Achok Majak and Georgina Grenville. The campaign images by Meisel focus on the essence of the brand and its foundations and help tell the story of the new fragrance.

Priced between $ 75 (30 ml) to $ 132 (75 ml), the new Tiffany fragrance is available in Tiffany & Co. stores and select specialty department stores in the United States. The worldwide sale of the product will take place from October 1st.

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