Tiffany & Co. introduces vending machine in London Store

Tiffany & Co has introduced a new shopping experience for its customers - a vending machine.

The jeweler who is known for its classic engagement and wedding rings recently opened 'The Tiffany Style Studio' in London's Covent Garden. It is here that visitors can purchase the new Tiffany & Co. fragrance in different sizes directly from a blue vending machine. The store aims to be an innovative retail space that offers a unique shopping experience.

'We've integrated uniquely playful displays that reflect the wit and humor of Tiffany design to create a one-of-a-kind, experiential destination,' said Richard Moore, vice president, creative director of store design and creative visual merchandising at Tiffany & Co, said in a statement.

The store also offers a #MakeItTiffany personalization bar where customers can have symbols or monograms engraved on selected products. The entire experience is truly Instagram-worthy.

This is not the first time that the jewelry brand has introduced a new experience: In May, the label painted a subway station in New York and several taxis blue to celebrate its new diamond collection 'Paper Flowers, while last year, the Blue Box Cafe opened the first Tiffany-style bistro.

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