Stella McCartney Launches Rainbow Pop Falabella Collection

Stella McCartney has launched the Rainbow Pop Falabella Collection.

The vibrant multicolour bag collection is a celebration of the spirit of Summer and is available in seven spring like colors: Mist, Bluebird, Bright Purple, Hot Pink, Cherry, Orange and Golden Syrup. Each color carries a very special meaning and represents a personality trait: Mist for calmness, Bluebird for confidence, Bright Purple for fun, Hot pink for friendship, Cherry for love, Orange for playfulness, and Golden syrup for joy.

The accompanying campaign was shot by Harley Weir and features Russian model Natalia Vodianova. The collection stays true to McCartney's commitment to sustainability made in an environmentally responsible way lined with recycled polyester made from recycled plastic water bottles.

In addition to the mini tote, matching accessories such as iPhone 6 cases, a half flap wallet, a credit card holder and a keychain will be available to complete the collection including. The Rainbow Pop Falabella mini tote will retail for $1,055 and will be available in Stella McCartney boutiques worldwide and online beginning April as well as in select retailers worldwide.

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