Riley Keough and Rianne Van Rompaey front Chanel's Spring/Summer 2024 campaign

Dutch model Rianne Van Rompaey and Chanel's new ambassador and actress, director and producer, Riley Keough are the stars of its latest Spring/Summer 2024 campaign.

Lensed by Inez & Vinoodh in Hyeres, on the Cote d'Azur in the south of France, the campaign pays tribute to Villa Noailles. Built by architect Robert Mallet-Stevens for art patrons Charles and Marie-Laure de Noailles in 1923, the modernist house is a masterpiece that celebrates art, architecture. It was an avant garde meeting place for artists to come and spend time amongst one another, liberated from constraint and emancipated from structure.

'I have loved Chanel since I was a little girl. The allure of Chanel was very present in my household growing up, [so], to now represent the House is an honour...To me, the Chanel woman represents so many things-sophistication, elegance, artistry, bold integrity,' Keough said of the partnership.

'It is an honor to be a part of the Chanel family in this way. We work in an industry that moves quickly and is constantly changing, so to be able to grow in a relationship and tell a story that is bigger than one season is a true joy for me,' Rompaey added.

From graphic checks and bold stripes to prints and embroidery that mirrors the vibrant florals inside the famous cubist checkered garden, Chanel's Spring/Summer 2024 collection reflects the iconic architecture of the Villa Noailles. Check out the enigmatic campaign images here.

Follow Fashion Model Directory on Linked In, Facebook, Twitter, and Pinterest, !