Lucky Blue Smith has been tapped by L'Oreal to be the new global spokesperson for L'Oreal Men Expert.
Dubbed 'The Epitome Of Cool' by the French beauty giant, the 17-year-old rising star joins fellow models Karlie Kloss, Doutzen Kroes, Natasha Poly, and Barbara Palvin as a brand ambassador.
When asked about the new campaign, here's what he had to say: 'When I was asked if I wanted to be one of the L'Oreal Men Expert's face for grooming I was super stoked and honored. I am very excited to join the L'Oreal family and get to use amazing products every day. I'm going to continue to be myself; to try to inspire other men to go after their ambitions with a little help from Men Expert's products.'
Cyril Chapuy, Global Brand President at L'Oreal Paris, said: 'He's the force behind his own success, a model made on social media. Truly connected to his followers, he creates a whole new level of connection by organizing meet ups with his fans. His incomparable, almost ethereal look and his selfie-made story is one that L'Oreal Men Expert connects with. He's an Alpha Male, a social media-made style leader for his generation, men and women alike.'
Lucky Blue will represent the 'HydraPower,' range inspired by his lifestyle and personality while Formula One racing driver Lewis Hamilton is the face of the 'HydraEnergetic' range.
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