London Fashion Week is going Digital in the light of the current Coronavirus pandemic.
The British Fashion Council announced earlier this week that the event will take a new form, as a digital-only platform. The council also announced that for the next twelve months all London Fashion Weeks will merge womenswear and menswear into one gender-neutral platform so as to allow designers greater flexibility. It will be available on londonfashionweek.co.uk from June 12 to June 14, 2020, i.e. the time period of former London Fashion Week Men's.
The three-day digital event will consist of various activities such as podcasts, webinars, Q&A's, digital showrooms and interviews. As the online event will be completely streamlined and available to the public, it will give designers the opportunity to showcase their talent directly with both industry professionals, consumers and fans.
'It is essential to look at the future and the opportunity to change, collaborate and innovate. Many of our businesses have always embraced London Fashion Week as a platform for not just fashion but for its influence on society, identity and culture. The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity and product that you value, respect, cherish. By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future. Designers will be able to share their stories, and for those that have them, their collections, with a wider global community; we hope that as well as personal perspectives on this difficult time, there will be inspiration in bucketloads. It is what British fashion is known for,' Caroline Rush CBE, BFC Chief Executive said in a press statement.
London is not the first Fashion Week to make the move online. Previously Shanghai Fashion Week which took place from March 24-30 livestreamed the A/W 2020 collections via Alibaba Group's e-commerce platform. It remains to be seen whether London Fashion Week's new online format which marks an interesting and innovative change within the fashion world will also be embraced by the fashion weeks in New York, Milan, and Paris.
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