Jennifer Lopez is the new face of Coach

Jennifer Lopez is the new global face of Coach.

Starting in spring 2020 season the multi-hyphenate will font campaigns for the brand's signature leather goods, ready-to-wear collections and footwear.

'I'm so excited for this collaboration with Coach,' Lopez said in a statement. 'It is a timeless brand that I've always been a fan of...it speaks to my personal style - an uptown downtown mix.'

'Jennifer is so authentic. She's determined and she's an original who has followed her own path to do things her own way-she embodies the attitude of Coach,' Stuart Vevers Creative Director of Coach said in the announcement of the new collaboration.

Lopez replaces Selena Gomez who had represented the brand since 2016. The men's fashion of Coach is represented since 2018 by Michael B. Jordan.

Follow Fashion Model Directory on Pinterest, Facebook, Linked In, Twitter and Instagram !