H&M launches premium Baby & Kidswear line H&M Adorables

Swedish fashion giant H&M has unveiled a new line of premium-quality clothing and accessories for children and babies.

Titled 'H&M Adorables' the collection spans newborn essentials and gifts, timeless babywear foundational pieces, and refined kidswear favorites. Highlights include super-soft cashmere and Merino wool knitwear and silk bodysuits, heritage-inspired organic cotton blouses, alongside waxed-cotton jackets, cosy down puffer coats, socks, rattles, as well as knitted baby booties and blankets.

Bringing together premium qualities and timeless style with an affordable price tag is what makes the collection incredible. Born from a desire to create beautiful pieces in high-quality compositions, with a meticulous attention to detail to be handed down through generations, it is a true labor of love. Special thought has been given to elevated details and tactile compositions with pretty embroidered trims appearing alongside elastic cuffs and waistbands for easy movement, while denim and corduroy come in a Tencel mix for a more fluid, comfortable fit.

With a foundation of muted colors and neutrals enlivened with considered pops of color, delicate florals and playful graphics, the collection aims to reinvigorate childrenswear. From exciting graphics and exclusive prints to mix-and-match combinations alongside gift boxes, special emphasis has been placed on a sense of refinement especially for newborns. Evoking the happy spirit of the collection is a charming mascot/logo presented on a soft cotton-twill label on inside of majority of garments.

'We're thrilled to present H&M Adorables, our new premium kidswear concept. The collection is full of carefully selected materials that we are very proud to be working with, but it's the unique combination of timeless design and affordable prices that makes H&M Adorables really incredible. Rather than being something you could only dream about for your child, you can have enduring, fashionable pieces in beautiful fabrics that both stand the test of time and are very accessible. We're so excited to see this label come to life and for the garments to be worn and passed down through families,' Sofia Lofstedt, Head of Design and Creative H&M Kids said in a press release.



H&M Adorables is available now in selected stores and on hm.com. Check out the lookbook here.

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