TikTok sensation and Gen-Z influencer Noen Eubanks is the new face of Celine.
The 18-year-old with 7.5 million followers has been tapped by the 74-year-old French fashion brand for its newest campaign. The Black and white portraits which were lensed by none other Celine creative director Hedi Slimane features Eubanks in a cropped crop top and a vest inspired by a teddy jacket.
Known for his bright, ever-changing hairstyles and preference for neon, Eubanks, who grew up in suburbs of Atlanta and now lives in LA is one of fashion's buzziest brand faces. The teenager is often referred to as "soft boi", a term for men who prefer a softer aesthetic and are not afraid to express their sensitivity, however, Eubanks prefers the term "flower boy" to describe his feminine aesthetic.
This isn't his first foray into fashion as he had previously released his own merchandising collection consisting of sweaters, sweatpants, and shorts named 'Not Noen' which sold out in no time. Eubanks follows in the footsteps of actress Margaret Qualley and model Marland Backus, both of whom starred in recent campaigns for the label.
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