Fendi has released its new Peekaboo bag with a new campaign.
The Roman luxury house taped Iris Law, daughter of British actors Jude Law and Sadie Frost to front the accompanying campaign. The 19-year-old model and It-girl who has worked with the likes of Burberry and Chanel exemplifies a cool-girl elegance.
Appearing in a retro floral-wallpapered dreamy setting, Law invites us to share her style secrets, paring the bag's many iterations with a series of autumnal-hued '70s-inspired looks. 'Since I was little, I've always loved fashion, so it came quite naturally for me to get closer to the fashion world. I think to the Peekaboo bag as someone who loves having a personal and versatile sense of style,' said Law.
Part of its Solar Dream collection the new Fendi Peekaboo bag was designed by Silvia Venturini Fendi. First introduced during the spring/summer 2008 season, the bag is flawlessly assembled by hand and has become an icon in Fendi's arsenal of hit bags thanks to its roomy size and trend-transcending aesthetic, which suits any occasion.
The Fendi Peekaboo bag is available at Fendi boutiques worldwide and on fendi.com.
Check out the gorgeous campaign here
Follow Fashion Model Directory on Pinterest, Facebook, Linked In, Twitter and Instagram !