Fendi releases its new Peekaboo bag with Iris Law as its campaign face

Fendi has released its new Peekaboo bag with a new campaign.

The Roman luxury house taped Iris Law, daughter of British actors Jude Law and Sadie Frost to front the accompanying campaign. The 19-year-old model and It-girl who has worked with the likes of Burberry and Chanel exemplifies a cool-girl elegance.

Appearing in a retro floral-wallpapered dreamy setting, Law invites us to share her style secrets, paring the bag's many iterations with a series of autumnal-hued '70s-inspired looks. 'Since I was little, I've always loved fashion, so it came quite naturally for me to get closer to the fashion world. I think to the Peekaboo bag as someone who loves having a personal and versatile sense of style,' said Law.

Part of its Solar Dream collection the new Fendi Peekaboo bag was designed by Silvia Venturini Fendi. First introduced during the spring/summer 2008 season, the bag is flawlessly assembled by hand and has become an icon in Fendi's arsenal of hit bags thanks to its roomy size and trend-transcending aesthetic, which suits any occasion.

The Fendi Peekaboo bag is available at Fendi boutiques worldwide and on fendi.com.

Check out the gorgeous campaign here

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