Ellen Degeneres to Launch Clothing Line

American Comedian and daytime TV talk show host, Ellen DeGeneres has been putting the finishing touches on her new lifestyle and clothing collection.

The brand, dubbed E.D.(simply pronounced "Ed") was developed with investor J. Christopher Burch. "I wouldn’t be doing this if I didn’t want it to be the biggest brand name that you can imagine," DeGeneres, 56, told Women's Wear Daily about the line of clothing and home accessories. "I’m not trying to launch a little boutique situation." she added

J. Christopher Burch of Burch Creative Capital, told WWD. “I’m fortunate to be creative and have a little bit of business sense, but in this case, it’s Ellen’s vision. We’re here as collaborating partners to make sure we accomplish her vision through sourcing, through all of the different things needed [to develop a brand].”

The price point for the E.D. home and garden products is expected to be on par with Martha Stewart’s line of lifestyle products. “It’s going to be interesting over the next three or four years, to really establish the business in addition to doing my show,” DeGeneres added. “It’s a whole new chapter. My life has gone to places ... it’s pretty amazing.”

According to Vogue, all items will be sold on the yet to be launched E.D. website, coming in spring 2015. There will also be pop-up shops and retail partners (which haven't been named yet) selling the line in store. The line is expected to launch with a capsule holiday collection and expand out from there to ceramics, stationary, rugs, bedding, candles, garden tools, and, of course, clothing.