Fashion designer Donatella Versace is the star of Givenchy's Fall / Winter 2015 collection.
The 60-year-old VP of the Versace Group was recruited by Givenchy creative director Riccardo Tisci in a surprising move given that both brands are competitors.
The announcement was made by the brand on their Instagram account today with a stunning photo of the black and white ad starring the Fashion icon with the caption 'Givenchy is proud to present the Iconic Donatella Versace featured in #Givenchy by @RiccardoTisci17 Fall Winter 2015 Advertising Campaign shot by Mert Alas and Marcus Piggott.'
Photographed by famed photography duo Mert Alas and Marcus Piggott and styled by former Vogue Paris editor-in-chief and founder of the esteemed CR Fashion Book Carine Roitfeld, the monochromatic image featuring Versace retains the same style used by Mert & Marcus in Julia Roberts shoot for Tisci's Spring 2015 Givenchy campaign.
Taking to Instagram, Versace explained her decision to pose for a competing brand's advertisements. 'I believe in breaking rules. Riccardo Tisci is extremely talented and above all my dear friend. We are family. I want to get rid of the old system, work together, support each other and make fashion a true global community.'
Tisci posted an Instagram of the campaign referring to Versace as 'a personal muse of mine, my one and only #DONATELLAVERSACE.' 'I approached my friend Donatella because she represents what a Fashion Icon is to me. We thought it was time to break boundaries and give a strong message about how to think Fashion.' he said in a statement.
As Givenchy's creative director, Tisci has set a trend for casting unconventional campaign stars and bringing powerful faces together. He recently unveiled a film project and cover with Vogue Japan that involves Kanye West, Kendall Jenner, Joan Smalls, Jessica Chastain and himself.
The campaign also stars models Candice Swanepoel, Mariacarla Boscono, Frankie Rayder, Greta Varlese, Isis Bataglia and Stella Lucia Deopito.
What do you think of Donatella joining forces with Tisci? Sound of on twitter @fmd1_com using the hashtag #lovefmd.