DKNY unveils Spring 2025 collection with Lila Moss as new Global Face

New York based American fashion brand DKNY has unveiled its Spring 2025 collection with Lila Moss as its new global face.

As Kate Moss's daughter, Lila brings a fresh energy and edge that mirrors DKNY's balance of timeless style and modern relevance. A rising star who has been carving out a distinctive identity in the industry, her appearance highlights the mother-daughter connection between two brands with Kate Moss appearing in the Donna Karan New York Spring 2025 Campaign.

Echoing DKNY's story of origin, this season the power of film takes center stage with the campaign drawing inspiration from iconic movies that showcase New York City as a vibrant backdrop. Shot by Mikael Jansson, Lila plays a character who finds her own self in the city while seamlessly embodying different roles.

The collection revisits iconic pieces from the DKNY archive and reinterprets them in a contemporary way. The line's cool, youthful attitude was inspired by Lila resulting in energetic and elevated looks such as boxy striped polo with denim shorts; a vibrant yellow parka over a black jersey dress; or pinstripe suiting.

'Lila as the next dynamic face of DKNY exudes energy that embodies our brand's spirit, resonating with global consumers to create authentic brand connections. This campaign further strengthens our commitment to expanding DKNY's global presence,' Jeff Goldfarb, Executive Vice President, at G-Ill Apparel Group said in a press release.

'The Spring DKNY 2025 Campaign represents a pivotal moment, highlighting the brand's unwavering commitment to creativity, authenticity, and accessibility,' added Jacki Bouza, SVP of Global Marketing and Communications at G-III Apparel Group.


The Spring 2025 collection of DKNY is available worldwide now on DKNY.com and in select retailers. Check out the campaign images here.

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