Chopard Launches new Ice Cube High Jewelry Collection

Swiss Jewelry and Watch maison Chopard has released a new 'Ice Cube' high jewelry capsule for the festive season.

The name of the collection refers not only to the cube shape, but also the perfected mirror polish and represents geometric perfection. First created in 1999 by Chopard's now co-president and artistic director Caroline Scheufele, it captured the spirit of the 90s like no other piece of jewelry. Inspired by frozen blocks of ice, the timepiece has come to represent the maison's daring, defying conventional ideas of jewelry design with its geometric precision and modern elegance.

Celebrating its timeless, innovative design and its special aura, the 2024 collection comprises of 2 new versions of the iconic 'Ice Cube' watch and a range of luxurious jewels: symmetrical rings, earrings, necklaces and bracelets subtly mingling gold colours and light effects.

In addition to a new edition of the iconic 'Ice Cube' watch of six facets, 12 edges, eight vertices, the maison has created the 'Ice Cube Secret Watch' - a watch and bracelet in one. Made of 36 princess-cut diamonds and 102 cubes with Bauhaus-inspired edges, it took more than 800 hours of work and contains a hidden dial that is only revealed when one of the cubes is pressed lightly.

The new collection is brought to life with a campaign titled 'Sculpted by Light' shot by British photographer Charlotte Wales. Featuring Maison Ambassador Bella Hadid who shines with bold glamour against an abstract urban skyline of Manhattan, it heralds a new chapter for the iconic collection.

Chopards 'Ice Cube' High Jewelry Collection is available now. Checkout the stunning campaign images here.

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