Chloe unveils Summer 2025 collection with idyllic Mediterranean campaign

Luxury Parisian house Chloe has unveiled its Summer 2025 collection with an idyllic sun-soaked Mediterranean campaign.

Lensed by David Sims, the imagery features model Rianne Van Rompaey, on a summer day, in the architectural sculpture of a Mediterranean Savin Couelle house, sporting the season's swimwear and statement accessories. The images captures the longing for summer and the way summer makes you feel as well as the sensual and languid mood of the collection.

'This Chloe woman embodies that fantasy moment of the summer months when you reconnect with yourself. For me she has the Chloe eternal state of mind guided by instinct and optimism,' Chemena Kamali, Creative Director of Chloe said in a press release.

Dubbed the 'Freedom Collection,' Chloe's Summer 2025 collection includes ribbed cotton jerseys, billowy silk charmeuses, tiered dresses, bubble skirts, and babydoll frocks. It is complemented by accessories such as hobo bags, crocheted and rafia bracelet bags, Maxime platform jelly shoes, laced ballerinas and '70s wedges. Revealed at Paris Fashion Week last September, the color palette ranges from sun to apricot, shell white, blush, sand, pale yellow, faded lime and mint, dusk blue and lavender.

'With this second collection for Chloe, I wanted to capture that longing for summer and the way summer makes you feel - taking the essence of Chloe's roots as a starting point, building new foundations and capturing that fantasy moment of the summer months when you reconnect with yourself,' Kamali said of the collection.

Chloe's Summer 2025 collection will be available in Chloe boutiques and on Chloe.com from February 28th, 2025. Check out the idyllic images here.

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