Caitlyn Jenner is the new face of H&M's sportswear line

Caitlyn Jenner is the new face for the 2016 sports line of H&M.

The reality star teased the news of the collaboration with the retail chain on social media, sharing a behind the scenes image from the campaign shoot.'Backstage with @hm! So proud to be part of their inspiring #HMSport campaign,' Jenner, 66, tweeted.

H&M announced the news on Instagram as well, writing 'Spotted behind the scenes: the strong and beautiful @CaitlynJenner!'

2016 seems to be off to a good start for the transgender activist who has landed a string of collaborations. Caitlyn is set to launch a limited-edition lipstick called 'Finally Free' with MAC cosmetics in April and has plenty to look forward to in the coming months.

More details of the sport campaign have yet to be released with Jenner saying there will be more to come.

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