Bouchra Jarrar Is Lanvin's New Artistic Director

Bouchra Jarrar has been appointed new creative director of Lanvin, seeing the womenswear collection.

Following Alber Elbaz' departure in October 2015, there was months of speculation as to who would succeed him and the brand operated without a creative or artistic director.

The 45 year old Jarrar, who launched her eponymous Paris-based label in 2010 for which she she designed both two ready-to-Wear and two haute couture collections a year. She has 20 years of experience, having worked at Jean Paul-Gaultier, Balenciaga and Christian Lacroix.

'It is a huge honor to continue promoting the Lanvin style, with designs created in the company's ateliers by teams who possess extraordinary expertise. Joining Lanvin meets a desire to expend my creation to wider fields of expression. It is my intention to bring to Lanvin the harmony and consistency of a fashion designed for women, a fashion of our time' said Jarrar in a statement.

'Her timeless style is in keeping with the style and values of our company,' Lanvin CEO Michele Huiban told WWD. 'Her talent, her high standards and her mastery of cuts and fabrics will bring a breath of freshness and modernity into the house, while respecting its soul as the oldest Paris couture house, a symbol of French elegance.'

Jarrar will debut her first collection for Lanvin during the Spring Summer 2017 runway season.

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