Parisian beauty label Nuxe has tapped Benjami Millepied to shoot its latest campaign titled 'Instinctive Beauty'.
Millepied, a ballet artist, and the former director of the Paris Opera Ballet, previously collaborated with jewelry house Van Cleef & Arpels in 2014. For Nuxe's latest campaign, Millipied puts the focus on the natural body language.
In the campaign video which he directed, one gets to witness the awakening of a young woman in a clean urban landscape, guided by her feelings which reminds us of what body language is: a form of self-determination, expression and energy.
'I like the idea of pleasure and freedom that NUXE represents. I wanted to sublimate this idea, to suggest it and especially to make it feel through this film which embodies a feminine and strong moment. It has a special place among other commercials,' Millipied said of the collaboration.
According to Millepied, who is married to actress Natalie Portman, 'Body language is often neglected in film art. When you work on a beauty spot like this, you have to be precise. That's always a challenge.'
Aliza Jabes, the founder of Nuxe, is a fan of Millepied's work. 'He is an ultra-complete artist. I love his freedom of thought and his modernity. He has an incredible talent,' she said.
The campaign film further invites the viewer to feel the emotions of a woman, to experience the fluidity of her gestures.
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