Alexa Chung will unveil its Spring/Summer 2019 collection during London Fashion Week (LFW).
The brand which was founded in 2016 by the 34-year-old Chung previously unveiled its collections by eschewing the traditional fashion week schedule. Following a see-now buy-now format, the label combines the effortless chic of Parisian fashion with edgy British style. This year, however, Alexa Chung will join the big players in the fashion industry on the second day of London Fashion Week in September.
This years LFW features new additions such as Riccardo Tisci who will show his first collection for Burberry and Victoria Beckham who has presented her shows in New York for years but will return home for the tenth anniversary of the brand.
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