10 Swiss Luxury Watch Brands that make for a Timeless Investment

Swiss-made watches, like bags and jewelry, are synonymous with style and also make for timeless investment pieces. Crafted by skilled artisans, they're not only celebrated for their precision in telling time but are steeped in history. Swiss timepieces are the ultimate expression of luxury that will last for several decades and can be passed down to future generations.


With so many horological brands to choose from narrowing down to the right one can feel pretty daunting. Which is why whether you're a classic buyer, a luxury watch hobbyist or a collector/investor, below we've put together an ultimate guide to buying a Swiss luxury watch. Read on to discover our curated roundup of the best Swiss luxury watch brands to invest in this year.

1. Rolex

Rolex has been at the forefront of watchmaking for over a century. Headquartered in Geneva, Switzerland, it was founded in 1905 by Hans Wilsdorf and Alfred Davis. Crafted from the finest raw materials, Rolex timepieces are also known for its consistent value over time, and hence are a great choice for those looking buy authentic Rolex watches.
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2. Patek Philippe

Founded in 1839 by Antoine Norbert de Patek and Adrien Philippe, Patek Philippe is renowned for its hand-finished watches with complex mechanical movements.

3. Audemars Piguet

Known for producing its own movements in-house and high quality watches from gold, platinum, and diamonds Audemars Piguet has a rich history of watchmaking. Founded by Louis Audemars and Edward Piguet in the Vallee de Joux in 1875, it is still owned and operated by the Audemars and Piguet families.

4. Omega

Combining luxurious design and ground-breaking functionality, Omega is known for its innovative design and precision engineering. Founded by Swiss watchmaker Louis Brandt in 1848, the brand has been the official timekeeper of the Olympic Games since 1932.

5. Chopard

Originally known for manufacturing watch movements and making ladies and pocket watches Chopard founded in 1860 in Sonvilier by Louis-Ulysse Chopard. The brand produces world class timepieces made from the finest materials and with exquisite craftsmanship.

6. Longines

Founded in Saint-Imier in 1832 by Swiss watchmaker Auguste Agassiz, Longines is renowned for its quest for precision and timeless vision of elegance characterized by a pioneering spirit. It has been associated with sponsoring some of the most prestigious sporting events in the world.

7. Breitling

Founded in 1884 in St. Imier, Switzerland by Leon Breitling, the luxury watchmaker is known for its high precision, high performance timepieces and has a long history of making chronographs for use in science, sports and industry.

8. Baume & Mercier

Famous for classical watchmaking combined with timelessly elegant style, Baume & Mercier was founded by Louis-Victor Baume and his brother Pierre-Joseph Celestine Baume in 1830.

9. IWC Schauffhausen

Founded in 1868 by American watchmaking pioneer Florentine Ariosto Jones, who settled in Schaffhausen, Switzerland, the International Watch Company is known for its precision engineering, timeless design and unparalleled elegance.

10. TAG Heuer

The Swiss Avant-Garde watchmaker began in 1860 and is best known for its sports watches and chronographs.

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