Zara launches new affordable Bridal Collection

Spanish fashion chain Zara has launched a new bridal fashion collection inspired by celebrity wedding dresses.

Aptly titled 'Bonsoir 'L'Ete, or Good Evening Summer' the collection comprises of simple models with classic lines that are not only perfect for saying yes, but also for an elegant party or gala dinner. Designed with the latest wedding trends in mind, the affordable dresses are high-quality and suited for brides brides who follow a more 'down to earth' approach.

Described by the brand as 'A fresh proposal for a contemporary woman who is longing for a bright future', the line comprises of Standout pieces are: Long Sleeve Bridal Dress (99 Euros), Long Satin Bridal Dress (159 Euros), Long Halter Neck Bridal Dress (159 Euros), Ruffled Embroidered Bridal Dress (70 Euros), and Bridal Dress with Draped Neckline (159 Euros).

The serene and timeless dresses are reminiscent of famous wedding dresses such as the Stella McCartney model that Meghan Markle wore to her post-wedding party with Prince Harry in 2018 and Vera Wang's dress which Hailey Bieber wore for her wedding to Justin Bieber in 2020.

Since last year Zara has become a go-to for Brides-to-be on a reasonable budget when it released its first collection comprising of affordable dresses and accessories that sold out quickly.

To accompany the launch of the new collection a campaign featuring top model Fran Summers has been released. Priced between 100 and 160 euros, Zara's Bridal Collection 2022 is available to shop at zara.com. Meanwhile check out the campaign images here.

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