Zalando launches resale pop-up store Zircle

Zalando has opened a resale pop-up store named Zircle.

Located in the Alexa shopping center in Berlin, the name is portmanteau of the words Zalando and Circular and reflects the concept of a fashion cycle. The pop-up offers used fashion items such as Blouses, shirts, skirts, pants, shoes, and bags at affordable prices (3 - 7 euros depending on the product). The items were purchased from customers of Zalando Wardrobe its digital wardrobe app which was was launched in 2018 in Germany.

'The goal of this experiment is to learn how offline selling of second-hand fashion works for Zalando and find out if we can reach new customers. With these learnings, we can then evaluate what works best for our customers and improve their shopping and selling experience. Our core expertise is and will continue to be an online business, but in certain business areas we believe in the relevance of offline activities and see the future of fashion commerce as an intelligent network that combines the best of both worlds (offline shops and online shops),' the brand said in a press release.

Through the pop-up Zalando aims to extend the life of products and to make the shopping experience more memorable. Overall it will not only help Zalando extend the life of clothing but also the vintage market and to test it out for themselves.

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