Tiffany & Co. unveils Exclusive Pop-Up at 2024 US Open Tennis Tournament

LVMH-owned American jeweler Tiffany & Co. has unveiled an exclusive pop-up for the 2024 US Open tennis tournament for the second consecutive year.

Throughout September, at the USTA Billie Jean King National Tennis Center in the world of Tiffany & Co., guests can experience the immersive pop-up, celebrating Tiffany's heritage of creating world-renowned sports trophies and the House's legacy of exceptional craftsmanship.

The pop-up features replicas of the US Open Men's and Women's Singles Championship Trophies crafted by expert silversmiths at the Tiffany & Co. hollowware workshop in Cumberland. Also on display are one-of-a-kind Elsa Peretti Diamonds by the Yard tennis racket, with its leather cover, painted employing the traditional Japanese inden craft technique. There are also Tiffany Blue tennis balls and an AR Mirror developed by Snap Inc., offering interactive augmented reality experiences for visitors.

This year also marks the first time, Tiffany & Co. displayed the full suite of US Open trophies prior to the Singles Championship ceremonies while also showcasing the Women's Singles Championship Trophy in a window at The Landmark.

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