Legendary Austrian Crystal brand Swarovski has announced Ariana Grande as Brand Ambassador, and face of the House.
The Grammy-winning singer, songwriter, and actress has evolved her style over several decades, experimenting fearlessly with fashion, jewelry and bold make-up looks. A true global style icon, she is not only renowned for her breathtaking performances and her incredible vocal range but also for being an advocate for inclusivity and empowerment.
'Ariana's charisma and positive energy resonate with Swarovski's essence of bringing joy to the world, and I am thrilled that she is joining us as Brand Ambassador. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together,' Swarovski Global Creative Director Giovanna Engelbert said in a press release.
'I am thrilled to be Swarovski's Brand Ambassador. It's an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle,' Grande said of her appointment.
Grande's will make her debut in the brand's holiday 2024 campaign which will rollout at the end of October ahead of the release of her latest movie, Wicked that hits theatres in November.
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