Reed Krakoff has been appointed Chief Artistic Officer" by Tiffany & Co.
The New York fashion designer replaces Francesca Amfitheatrof, who left Tiffany & Co. three and a half years as the brands design director.
'Reed's extraordinary talent and deep understanding of iconic American design, and Tiffany's defining role in its legacy, make him poised for great success in this new position,' said Frederic Cumenal, chief executive officer of Tiffany & Co. in a statement. 'His expertise and creativity will continue to help build Tiffany as a global house of luxury.'
'I'm honored to join Tiffany as Chief Artistic Officer and fully dedicate my creative focus to this storied American luxury brand,' said Krakoff. 'The exceptional opportunity to further Tiffany's rich creative legacy of design and craftsmanship, and join the incredible talent within Tiffany, is truly inspiring.'
Krakoff is not entirely a stranger to the 180 year old jewellery retailer, having collaborated with them for the re-launch of a luxury accessories collection in 2016. He will not be replacing an existing chief artistic officer and will lead the design of Tiffany & Co. jewellery and luxury accessories, as well as being responsible for the creative direction of retail stores, e-commerce and advertising.
He previously served as president and executive creative director of Coach from 1996 until 2013, and most recently helmed his eponymous luxury fashion line of womenswear and accessories.
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