Louis Vuitton has named Grammy-winning musician and producer Pharrell Williams as its next men's creative director effective immediately.
The French luxury house made the announcement on tuesday after much speculation. The role was previously held by legendary designer Virgil Abloh of Off-White fame, until his death in November 2021.
Williams' appointment is no surprise as he excels as a fashion designer and entrepreneur with his Billionaire Boys Club and Ice Cream apparel. His acumen aligns with Louis Vuitton's status as a Cultural Maison, reinforces its values of innovation, pioneer spirit and entrepreneurship.
'I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men's Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter,' said Pietro Beccari, Louis Vuitton's Chairman and CEO in a press release.
Pharrell William's first collection for Louis Vuitton will be revealed this June during the Men's Fashion Week in Paris.
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