Mytheresa launches Menswear

Mytheresa makes its foray into men's fashion.

The German luxury online retailer will launch Mytheresa Men on January 27, 2020, starting with around 120 brands. Notable brands of Mytheresa Men will include brands that are available on its womenswear portfolio such as Prada, Gucci, Loewe, Bottega Veneta, Valentino, Saint Laurent, Balenciaga, Maison Margiela, Loro Piana, and Brunello Cucinelli. There will also be brands exclusive to the men's section, such as Bode, Caruso, Craig Green, Ermenegildo Zegna, Lanvin, Lemaire, Ralph Lauren Purple Label, Rochas, Santoni, and Wales Bonner.

'The launch of men's fashion on Mytheresa is a really exciting and important development for our company. We will apply our very successful DNA of curation, shopping efficiency and creative content to menswear at a moment when the market is undergoing a clear change; we believe our offer of a more elevated interpretation of menswear in a post-streetwear,' said Michael Klinger, chief executive officer and president of Mytheresa.

Ahead of the official launch, Mytheresa will showcase a range of exclusive capsule collections for men with some of the hottest designers. The introduction of menswear will make Mytheresa the only luxury retailer to offer fashion for women, men, and kids on a single website.

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