Miu Miu launches pop-up stores Miu Miu Gymnasium and customization project Miu Miu Custom Studio

Italian women's clothing brand Miu Miu has launched Miu Miu Gymnasium: a series of pop-up stores and a customization project titled Miu Miu Custom Studio.

Miu Miu's Gymnasium pop-up store initiative offers a wardrobe inspired by sportswear and drawn from the brand's Spring/Summer 2025 runway collection. Impactful and elegant, it features signature blousons in technical silk, kid mohair jackets, pants, skirts and shorts, active knitwear and polos in cotton silk with a color palette of red, white, blue, brown, and grey.

There are also iconic bags, such as the Wander, Arcadie, Aventure and Beau, in smooth, woven and matelasse leather, as well as sturdy canvas, accented with sporty piping, and astral, a special new color created especially for the occasion. Adding to the bags on offer are iterations of the Pocket bag, revisited in more formal leather, and Miu Miu backpacks while rounding up the footwear are Plume, Tyre, Gymnasium sneakers and new Boxeur style available for the first time and online only.


Carrying forward the experience is Miu Miu Custom Studio that allows customers to personalize their pieces in unique and endless ways. Dedicated to bags, wallets, and shoes, it offers a special in-store bar station and an exclusive online shopping experience that ensures every purchase as an expression of individuality.


Miu Miu Gymnasium and Miu Miu Custom Studio has already launched in Japan, China, Hong Kongand Korea. It is also live worldwide at MiuMiu.com and WeChat.

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