LVMH unveils the fifth edition of the Journees Particulieres

Luxury group LVMH has announced the fifth edition of the Journees Particulieres which will take place on October 14th, 15th and 16th, 2022.

This year a total of 95 sites from 57 Maisons around the world will open their doors for free in 16 countries. From New Zealand to the United States, via Argentina and of course France, visitors will be able to go behind the scenes of each brand. From Fashion to Wines and Spirits, including Jewelry

While the complete program schedule will not be revealed until the beginning of September, the Les Journees Particulieres website mentions some of the LVMH maisons that are not to be missed : the Dior salons on Avenue Montaigne, the Grand Bureau de Tasting Hennessy in Cognac. the Acqua di Parma workshops in Italy, the Hublot, TAG Heuer and Zenith factories in Switzerland.

This invitation will offer an exceptional opportunity to meet the men and women who are shaping the future of luxury by bringing to life and developing this exceptional heritage, made up of savoir-faire, trades and iconic locations that are unique in the world. To mark the announcement, a campaign directed by Antoine de Bary has been released. Shot in Dior's haute couture draping workshop, it stars the Maison's renowned seamstresses and tailors.

'Les Journees Particulieres is always a very special event for me. Over the years it has become one of the most visible and high-impact showcases for LVMH, drawing huge numbers of enthusiastic visitors. These open days are a chance to show our generosity by welcoming the public free of charge to exclusive places within our Maisons. Taking part in this film was a way for me to personally pay tribute to the savoir-faire of our artisans and underline the truly meaningful resonance of this event. I want to extend my warm thanks to the seamstresses and tailors, and especially Beatrice, who agreed to play themselves on camera,' said LVMH head of communications and image Antoine Arnault.

'Reality is always better than fiction!. I was very fortunate to find myself surrounded by apprentice actors who shared a sense of humor and terrific spontaneity. Antoine Arnault's natural and uncomplicated approach created a wonderful atmosphere where everyone really felt at ease throughout the day of shooting,' added Antoine de Bary.

Launched in 2011 by Antoine Arnault, the Journees Particulieres has become an essential event that showcases the amazing diversity of metiers and savoir-faire within LVMH Houses across the world.

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