Lucky Magazine Launches Lucky Shops E-Commerce Venture

Lucky magazine has been in the midst of a transformation ever since Condé Nast tried to come up with an e-commerce strategy on its own, but ended putting it into a joint venture with e-commerce company Beachmint. Eyeing a second life with a focus on e-commerce The Lucky Group rolled out LuckyShops.com a new and unique destination that brings together Lucky's signature print and digital style content with a powerful ecommerce engine that makes all of its content shoppable. Luckymag.com will henceforth redirect to Luckyshops.com.

Josh Berman, CEO, of The Lucky Group, stated: "We are proud to be the first to market with a cohesive content to commerce platform. Lucky is truly creating a new media ecosystem. No other media company out there has created such a model."

Gillian Gorman Round, President of The Lucky Group, stated: "By controlling our own technology as well as our own data, we're able to service the customer and advertising partners from end to end. Many women will come to LuckyShops.com simply to consume content, but they will also have the ability and the option to complete their shopping journey by making a purchase."

Lucky magazine, was once a blockbuster success for Conde Nast but as the interest in shopping magazines eventually waned plans to launch the e-commerce portal (which combines its editorial content) was announced back in August 2014 by The Lucky Group. More recently The Group, laid off 10 members of its team last week, including Executive Fashion Director Alexis Bryan Morgan, Senior Credits Editor Joane Amay and Production Director Donna Sollecito.

For more information, visit LuckyShops.com